欧洲人想要什么样的中国车?消费者:我一上车就关掉所有辅助驾驶功能(欧洲消费者偏好哪种中国车?有人直言:上车先关掉所有辅助驾驶功能)

优秀充电

Providing recommendations for customization

I need to think about what recommendations I can give to Chinese OEMs customizing for the EU market. I'm considering things like calibrating human-machine interface (HMI), turning off advanced driver-assistance systems (ADAS) by default, and improving lane centering for EU roads. Speed sign recognition accuracy and compliance with regulations like UNECE R79/157 are also crucial. Other factors include ensuring compatibility with the CCS2 charging standard and keeping in mind various design tastes and customer expectations.Calibrating Intelligent Speed Assistance

I'm looking at how to calibrate Intelligent Speed Assistance (ISA) due to EU regulations that took effect in July 2022 for new models and will apply to all new cars by 2024. Many consumers find ISA annoying, and the law mandates it to be on by default at every restart, although users can turn it off temporarily. I’m considering ways to make it more user-friendly, such as gentle haptic feedback, minimal beeping, and features that allow users to store preferences and access a "calm mode" for a better experience.Understanding European preferences for Chinese cars

I'm exploring what Europeans want from Chinese cars. First, there are non-negotiables like safety and regulatory compliance (UN ECE, Euro NCAP), and things like repairability and data privacy under GDPR. Then there’s driving dynamics, where European tastes lean toward responsive handling, good stability, and high-speed efficiency. Lastly, I’m considering user experience with features like intuitive ADAS, minimal distractions, and compatibility with navigation systems. It's essential the design includes language options and adheres to local standards for a comfortable drive.Positioning Chinese cars in the EU market

I'm considering how to position Chinese cars in the EU. I want to avoid a low-cost image associated with poor quality, so I’ll emphasize value, innovative technology, and brand trust. A strong warranty of 7-10 years on the battery is key, along with sustainability aspects like supply chain traceability and CO2 lifecycle impact. Design should be clean and understated, with practical features and appropriate sizing. I’ll also take pricing into account, including total cost of ownership and incentives, ensuring security features are robust and aligned with regulations.Actionable Recommendations for ADAS Development

I'm creating checklists for product managers, HMI designers, and ADAS calibrators. It's important to keep things concise, so I’ll include several bullet lists focusing on key aspects. Some recommendations for ADAS calibration include understanding EU-specific road conditions like narrow lanes and faded markings, complying with legal constraints like UNECE regulations, and ensuring essential features like Automated Emergency Braking (AEB) and Lane Departure Warning (LDW) are implemented correctly.

I wonder if there's a specific market—like Germany, France, or the Nordics—that the user is interested in, as preferences can vary greatly. Would they like me to turn this into a product spec or UX checklist?

欧洲用户到底要什么样的“中国车”?一句话:把基础功课做到极致,把“过度热情”的软件降噪,少打扰、多可靠,在欧标体系里把驾驶核心体验打磨到位。

为什么很多人一上车就关掉辅助驾驶

里能

  • 过度打扰:ISA限速提醒、车道保持“夹击感”、频繁弹窗/蜂鸣,城市/乡村路况误报多
  • 误识别与不一致:限速牌识别错读卡车/匝道牌,车距控制与欧洲车系习惯差异大
  • HMI不顺手:关闭入口深、逻辑不一致、语言本地化/术语生硬,音量/阈值不可调
  • ![路况优](/assets/images/99D7F88E.jpg)
  • 法规与默认值:EU GSR/ISA要求默认开启,用户只能每次点“关”,形成逆反心理
  • 驾驶风格差异:窄路、环岛、施工路段多,欧洲驾驶者更重可预期的车辆控制反馈

欧洲消费者的“非谈不可”

  • 安全合规优先:UN ECE R155/156网络与OTA、R152 AEB、R130/79 LKA、R159 ISA等全量合规,Euro NCAP 2025/26高分
  • 高速场景能力:130–150 km/h稳定性、制动线性、转向回正与NVH,高速能耗与热管理
  • ![逻辑可](/assets/images/8B21FE5D.jpeg)
  • 可靠充电体验:CCS2与Type 2、PnC(ISO 15118)开箱即用,200 kW+峰值、10–80%稳定曲线和冷天表现
  • 服务与信任:欧洲本地服务网络、透明配件与维修价格、7–10年电池与可转让质保、残值与金融方案
  • 数据与隐私:GDPR合规、数据边界清晰、可见可控的采集与上传开关、离线语音选项
  • 实用细节:舒适支撑性座椅、拖拽与车顶行李能力、物理空调/除雾按键、优秀雨刮与灯光、冬季包

欧洲用户喜欢的ADAS/软件“样子”

  • 少即是多:将ADAS整合为一个总开关+常用3项快捷(车道辅助/自适应巡航/限速提醒),两级深度即可达
  • “安静模式”默认:将ISA/提示设为视觉为主、声音弱提示,可配置“城市/乡村/高速”三套敏感度
  • 高质量识别:限速牌融合高精地图,避免读到卡车/出口牌;环岛、窄路与施工区域的鲁棒性专门训练
  • 连贯的人机协同:打灯即宽容/减弱车道干预,方向盘扭矩提示线性,纵向加减速更欧系化
  • 可解释与可控:HUD/仪表只显示“当前辅助状态+接管理由”;所有报警音量、干预强度、跟车距离可快速调
  • “一次关闭,记忆本次行程”:符合法规前提下,尽量减少重复确认;开机弹窗降频、法律声明合并

产品与定位建议

  • 车型与造型:紧凑级掀背/旅行车/紧凑SUV更对路;造型克制、材质真实、少镀铬;颜色与轮胎尺寸务实
  • 动态标定:悬架在烂路与高速间取平衡,转向回中自然;制动脚感欧化;冬测与颗粒路面噪音控制
  • 续航与能效:WLTP真实可达,尤其130 km/h时的每百公里能耗公开透明;热泵与电池预热逻辑可视化
  • 生态互通:CarPlay/Android Auto无线稳定;本地化导航/路况优秀;充电漫游合作清晰
  • 可持续与合规叙事:电池护照、材料可追溯、低VOC与过敏原、可回收方案,让车队/企业客户放心
  • 定价看TCO:把保险、保养、能源、残值打包成总拥有成本,面向车队/租赁给出清晰报价

落地清单(给产品/研发/HMI)

  • HMI与本地化:德/法/意/西/英/荷等母语审核,术语统一;三步内可关主要辅助;常用功能物理键保留
  • ADAS标定与测试:德国/法国/英国/北欧四区域道路专项集;环岛/窄路/雨雪夜间KPI与回归基线
  • ISA体验:默认合规开启,但提供视觉为主的“柔和模式”;错误限速纠偏策略与用户快速反馈通道
  • 充电体验:即插即充一致性测试(IONITY、Fastned、EnBW等),冷温起点的真实曲线和站点兼容列表
  • 质量与服务:首年快速备件SLA、移动服务车、透明工时;应用内直连客服与保修工单跟踪
  • 安全与隐私:车内摄像头边缘处理优先;数据最小化;用户可查看与导出/删除数据;OTA分阶段灰度

如果你关注具体市场,我可以按国家(如德国/法国/英国/北欧/南欧)给出更细的ADAS标定、HMI语言与车型配置建议,或把上面内容整理成一份发布就能用的产品规格/验收清单。你更聚焦乘用还是车队市场?